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…to take your association’s marketing up a notch – from your website and email to social media and referrals – check out our free Small-Staff Guide to Association Marketing below!…
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…dues used to make up most of an associations’ budget. Actually, in the 50s, dues generated more than 95% of revenue for organizations. Today, associations only get about 45% of…
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Let me ask you this: Does your association have a specific plan in place to grow your association’s membership? Maybe you’re doing a lot of marketing: inbound marketing, email marketing,…
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…a high-quality marketing campaign. Email marketing and campaign tracking to assess the effectiveness of your email outreach and adjust your strategy accordingly. The ability to accept and process payments using…
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Associations and association employees have plenty on their plates. Growing membership numbers, earning non-dues revenue, planning events and engaging current members are just some of the many things associations do…
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Valentine’s Day is upon us, and what better way to celebrate than by exploring the different reasons people love associations? There are a MILLION reasons to love associations, but here…
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…consider webinars as a great marketing tool for your association or chamber for a few reasons: You’re providing valuable content to your members and/or your community at large. (And sometimes,…
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…the best event possible for your association. In this guide to virtual events for associations, we’ll cover a variety of topics to help you prepare for your next successful virtual…
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You’ve heard the saying, “What you say is not as important as how you say it.” Well, what you say is certainly important, but when it comes to marketing —…
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…effective, a little segmentation is a must. Segmenting your audience by generation and then marketing to those segments accordingly is what’s referred to as generational marketing. To appeal to each…
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Email marketing is a tricky business. Do it right and you could have friends for life. But do it wrong and you could push away even your most loyal members….
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…rate, but what actually constitutes as a good delivery rate or a good open rate? For many, that’s debatable. Fortunately, Informz, an email marketing software provider for associations and nonprofits,…
