There are many technology options to make managing your association easier. Using membership management software tools helps you save time, stay organized, and better engage your members. Keeping up with the latest software for associations will keep your organization running smoothly and show your members that your services grow and change with the times. With several software for associations available, we’re going to help you zero in on which types may be most useful for you, as well as the top providers within these categories, including: Association Management SoftwareMarketing SoftwareWebsite Management Software Learning Management Software Association Management Software What is Association Management Software? Association management software (AMS) includes robust tools that allow membership directors to manage all aspects of their membership organization within one system. It’s specifically geared toward professional and trade associations with complex membership needs. A top-notch AMS can improve your recruitment and retention rates, save your team time, and provide added value for members. Some key features of AMS typically include: Membership databaseContent management systemDues managementEmail marketingFinancial managementData reporting 10 Best Membership Management Software for Associations If you’re looking for a membership management software for your association, your team will need to consider which features are most important for your work. You’ll also want to look at: How well the software integrates into your existing systemsWhat kind of support you can expect from the companyWhether the company is familiar with your industry Below, we’ll highlight 10 AMS options worth looking into. However, make sure to also check out our in-depth review of 20+ stand-out association management software options for additional details and considerations. 1. MemberClicks MemberClicks offers two AMS options to best suit the diverse needs of associations and other membership organizations—Oasis and Atlas. MemberClicks Oasis is a robust, all-in-one membership management solution for mid-sized associations. It includes several features to make membership management easier for directors, including: Membership database for conveniently tracking and updating member information Online payments to automate dues renewals and centralize accounting and payment processing Event management for organizers to manage event registrations, schedule speakers, and track other event activities all in one system Communication management for marketing managers to create targeted email campaigns and assess their successWebsite creation and management with nine templates to create a customized, professional website, or integrate an existing site with your new databaseCommunity resources to empower members to get more involved with your association through discussion forums, a messaging platform, and more engaging featuresReporting and analytics to gain insights on multiple aspects of your organization MemberClicks Atlas is a custom solution for mid-sized to larger associations and chambers that focuses on driving revenue and expanding membership. The software is similar to the Oasis option, but includes more robust financial and reporting capabilities to accommodate the needs of larger organizations with more complex needs. Some feature highlights include: Relationship management for storing and tracking member and prospect data to increase engagement and convert prospects into long-term members Financial management that allows association leaders to track and report on financial performance in a system that integrates with any existing accounting software Reporting capabilities where leaders can quickly access built-in, custom reports for improved insight Communications management that fosters improved communication through mass messaging or by sending specific messages to targeted groups Website management that gives staff full control of your website through your centralized software system and access to multiple theme options With exceptional features and multiple options for customizability, MemberClicks offers an AMS solution unlike others. 2. Wild Apricot Wild Apricot offers a top AMS option that over 7,000 associations use. Some of its key features include: Drag-and-drop website builder to create a professional, mobile-friendly websiteFast and secure online payment processing to provide a streamlined experience Event management features to plan successful events Mobile app for members and administrators to engage communities on the goBuilt-in online store to add an additional revenue stream This option offers robust features at a reasonable price, which can be a good fit for smaller organizations. 3. Personify360 Personify360 is a top option for large associations, health and wellness organizations, and charities. The software for associations includes the ability to: Manage members easily through your chosen membership structureConduct e-business to drive multiple revenue streams Leverage online event tools for virtual, in-person, and hybrid eventsEnhance member experiences with forums, groups, and multimedia elements This AMS option is scalable to meet your organization’s needs and also offers connections with similar organizations to share experiences and learn together. 4. Doubleknot Doubleknot provides a software solution for cultural organizations and nonprofits, such as zoos and aquariums, nature centers, children's museums, and science centers. Some features include: Admissions and visitor servicesPOS and mobile salesCustomer relationship managementFundraising The company also helps with the implementation of the software and ongoing support services. 5. NimbleAMS NimbleAMS is a membership management system built on Salesforce, the world’s top customer relationship management system. The platform offers: Lifelong member relationship trackingAutomated workflowsTrend analysis via a main dashboard The software also offers a community platform, Nimble Communities, to support learning between organizations. 6. Fonteva Fonteva is another AMS option built on the Salesforce platform. It works across different devices and promotes its self-service membership management abilities. Key features include: Events registration and certification managementBranded online communitiesMember directoriesReports and dashboardsForm and questionnaire builder The software for associations includes point-and-click configuration wizards for an easy setup process. 7. Raklet Raklet offers an all-in-one association management software that covers: Member managementMarketingEvent planningFundraising Additionally, this option allows for many integrations with other apps and software tools. 8. Neon CRM Neon CRM offers the basics an association would need for membership management. Features include: Member data trackingCustomizable formsMember portal and directoryMarketing and communication tools The software also includes tools for volunteer management. 9. Novi AMS Novi AMS is a membership management software that integrates with QuickBooks. This allows for: More streamlined bookkeepingEasier financial data integration This option can be a good fit for organizations already using QuickBooks who want to save some time with their financial management. 10. MemberLeap MemberLeap is a basic member management service that includes abilities such as: Tracking member interactionsEvent planningFostering member engagement Users of the software can also create a mobile app for their members and integrate the software with QuickBooks. Marketing Software What is Marketing Software? Marketing software comes in many forms, but it’s easiest to think of it as technology tools that allow your association to promote your mission and grow your membership base. Depending on the marketing software, it may offer features like: Social media schedulersGraphic design toolsData tracking for user engagementEmail campaignsDirect mail templates You can check out our Guide to Building a Membership Marketing Strategy and Small-Staff Guide to Association Marketing resources for more tips on making the most of your marketing software. 8 Best Association Marketing Software Providers When looking for the best association marketing software for your organization, consider your marketing goals. You’ll want to know which features are most important for you, such as: Social media supportVisual designEmail marketing Below, we’ve rounded up eight of the best software options to get you started. 1. MemberClicks One of the benefits of using MemberClicks as your association management software is its enhanced marketing features. The platform is particularly strong for use with email campaigns and mass communications. MemberClicks marketing software for associations includes: Beautifully designed, personalized email templatesAbility to segment membership contacts into targeted email listsQuick and easy compliance with email marketing regulations via automatic “unsubscribe” functionalityScheduled message delivery timesTracking features for message history, read rates, bounces, and other statsAutomatic email reminders for dues renewals, events, and more You can learn more about MemberClicks marketing features here. 2. HubSpot HubSpot offers marketing software aimed at converting more visitors into customers through tracking engagement with your marketing campaigns. Some of its features include: Social media managementLive chat functionalityBlog platformAd tracking You can learn more about the software’s features here. 3. Mailchimp Mailchimp has an email marketing focus while offering other services to bring your various audience channels into one platform. You can use the software to: Send automated and personalized emailsPublish posts to social media and create social adsCreate landing pages with calls to action You can learn more about the software’s features here. 4. Hootsuite Hootsuite is focused on social media management. It can be challenging to keep up with multiple different accounts, and this software solution helps through various features, including: Ability to schedule social media posts in advance across all of your social networksCalendar view to plan out your social media strategy across monthsEasy tracking of user comments and engagementOption to respond to users through the platform You can learn more about the software’s features here. 5. Constant Contact Constant Contact is a digital marketing platform with a focus on email marketing. Some of its key features include: Design templatesFacebook and Instagram ad toolsMarketing automationLanding pages You can learn more about the software’s features here. 6. Adobe Illustrator Adobe Illustrator is a graphics editor and design program. You can use it to: Create logos and iconsAdd web graphics to your siteIncorporate custom typography into your materialsDesign banners, charts, and infographics You can learn more about the software’s features here. 7. Canva Canva is a graphics design software that offers many of its features for free. Your associations can leverage it to increase your brand’s visual appeal. Some of its features include: Templates for social media posts, banners, presentations, posters, business cards, and moreStock graphicsCustomizable color palettesBrand kits to track consistent use of fonts, colors, and other design considerations across your materials You can learn more about the software’s features here. 8. Crello Crello is another graphic design software with free features. The platform includes: Templates for brochures, social media posts, webpages, and morePhoto editingAnimated logo and image creationAbility to add audio to designs You can learn more about the software’s features here. Website Management Software What is Website Management Software? Website management software, also known as content management systems (CMS), helps your association build and manage your webpage to best serve your current and prospective members. It can offer features like: Integration with your association management softwareDesign tools and templatesMembers-only content pagesMembership directories 7 Best Website Management Software for Associations When looking for a website management software, your association will want to consider: Ease of usePricingCustomizabilityAvailable integrations with other software Below, we’ve rounded up seven of the top options to consider. Make sure to check out our 12 Best Membership Website Builders article for a deeper dive into these and other options. 1. MemberClicks MemberClicks offers a combined solution that seamlessly integrates your association’s website with your membership management software. This can save your association time, money, and frustration, as each of the key parts of your system talk to each other. The MemberClicks CMS offers several features, including: Intuitive, responsive website design templatesCustomizability to showcase your association’s brandDedicated members-only portal that offers self-service power to increase your customer service profilePages and sections that display based on permissions: public vs. private, member vs. non-member, board member only, etc.Easy options to transfer existing materials to your new site or keep your old site and easily add and edit new pages by integrating them with your database and formsIntegrated Google Analytics functionality to get comprehensive website statisticsOption to display event information in a calendar on your website that links directly to registration formsSponsor advertising component to display and track any type of sponsor adsSurveys and certified elections that can be offered directly on your website with real-time reporting This all-in-one, well-integrated CMS includes several other features to make your job easier. You can learn more about all of its capabilities here. 2. Wild Apricot Wild Apricot offers a website builder as part of its membership management software. The website integrates with your membership database and email system to make it easy to communicate with and keep track of your members. Other features include: 12 mobile-responsive membership website themes to choose from for a new siteAbility to embed membership-specific widgets to your existing website to add membership management functionality to a site with which you’re already familiarDrag-and-drop website designer to make updates a breezeBlogs and forums to encourage member engagement You can learn more about Wild Apricot’s website features here. 3. Morweb Morweb is a website builder associations can use to create quick, easy, mobile-ready sites. Some of its key features include: Donation pagesBuilt-in SEO toolsBloggingImage optimization You can learn more about the software here. 4. Squarespace Squarespace is a popular website builder used by small businesses, nonprofits, individuals, and more. The software offers a “member area” feature for associations and other membership organizations to be able to provide members-only content. Some of Squarespace’s other key features include: Integrated newslettersProfessional templatesPlatforms for online class creation You can learn more about the software here. 5. WordPress WordPress is a well-known website builder that is behind 41% of all websites on the web today. While you can create a membership site through the software, you’ll have to purchase a membership plugin. Some of the key features of WordPress include: Hundreds of customizable themesInterface that supports audio, video, and photosBuilt-in social sharing tools You can learn more about the software here. 6. Weebly Weebly is a website builder popular with bloggers and small businesses. The free service isn’t specifically geared toward membership organizations, but associations can still craft a well-designed site through the service. Some of its key features include: Drop and drop editingImage editorSite search functionality You can learn more about the software here. 7. Wix Wix is a user-friendly website builder that offers many free templates. Users can also have its artificial intelligence build a site for them after answering a few questions. It’s great for users with little to no coding experience. Some of its key features include: Members-only areasOnline storesSEO toolsMobile editor You can learn more about the software here. Learning Management Software What is Learning Management Software? Learning management software (LMS) enables associations to deliver valuable continuing education experiences to members. Robust LMS software often include features such as: Content storageAbility to offer gated contentAssessmentsCertification capabilitieseCommerce features 5 Best Learning Management Software for Associations When selecting learning management software for your association, you’ll want to consider: How frequently you’ll offer courses for membersWhether classes will be live, recorded, in-person, or a hybridWhat ways you’ll assess members’ learning Below, we’ve rounded up five of the top LMS options to consider. However, make sure to check out our Guide to Learning Management Systems for Associations for a deeper dive into the topic. 1. MemberClicks MemberClicks offers an intuitive, easy-to-use LMS that automatically integrates with its robust AMS system. It comes with all of the features your association needs to optimize online learning experiences for your members. You can use MemberClicks to manage online content, track educational credits, issue certificates, and more. Some of the key features you and your members will enjoy include: Organization of diverse digital assets, from on-demand videos to a proprietary course flowIntegration with your AMS for a streamlined experience for your staff and members to have access to the data they need when they need itAutomatic certification issuance as members move through modulesDetailed reports to identify strengths and weaknesses in your content to inform any needed changesCompatibility with multimedia content, including videos and documents, to create more engaging educational courses for your members You can learn more about the MemberClicks LMS and other combined software solutions here. 2. Web Courseworks Web Courseworks offers an association LMS called CourseStage LMS. Some of its key features include: Intuitive interfaceReporting functionalityAdaptive learningDiscussion boardsLive chat You can learn more about the software here. 3. BlueSky eLearn BlueSky eLearn offers LMS options for a variety of industries, including associations. Some of its key features include: Ability to deliver virtual events and education content on any deviceIntegration of your custom branding into course materialsCloud-based unlimited storage You can learn more about the software here. 4. YourMembership Learning YourMembership Learning is an AMS with two LMS platforms, Crowd Wisdom and Freestone. Key features of these learning systems include: Custom branding capabilitiesWebinar deliveryPersonalized learning pathsSocial sharing tools You can learn more about the software here. 5. Classroom24-7 Classroom24-7 offers an LMS focused on remote learning. The company builds and manages your online learning program for you. Some of its key features include: Ability to monetize your learning programMarketing servicesNeeds assessments to boost student retention You can learn more about the software here. Wrapping Up Membership management software tools can help your association best serve, and ultimately retain, your members. Having association management software, marketing software, website management software, and learning management software are four good places to start with your technology. And while there are many software options out there to consider, being able to combine these different needs into one platform can save you time and resources. MemberClicks association management software offers all four types of technology tools within one overarching system. This allows you to pursue all of your membership management objectives within just one platform instead of having to use a patchwork of disparate software solutions. The MemberClicks integrated software solution lets you seamlessly transfer data between software tools, maximizing efficiency and reducing error. Ready to learn more? Check out our additional resources on software to help your association thrive: 20+ Stand-Out Association Management Software Options 12 Best Membership Website Builders for 2021Learning Management Systems for Associations: A Guide