Learning management software was developed, as the name would suggest, to help organizations manage e-learning initiatives. They exist to administer, document, track, report, automate, and deliver online education…

…but who says that education has to be a part of a formal program entirely?

A flexible learning management system can be used for SO much more than a traditional online learning program alone. (And a really flexible LMS can be used for a combination of things at the same time.)

If you already have an LMS or are considering it, here are a few ways the platform can be used for other strategic priorities at your association or chamber:

Professional growth and career development

If you’re working toward the economic growth of your industry or community, facilitating professional growth through a learning management system just makes sense. This could be as formal as a credentialing program, or as informal as a members-only resource for resume, cover letter, and interview best practices. Tie it to a dynamic job board on your website and you have yourself a bonafide online career hub!

Resource library

No matter its mission, your organization has expertise that people are seeking. Using a learning management system to deliver content — from documents to videos — in an on-demand fashion makes that expertise quick and easy to access. This could go hand-in-hand with a formal online learning program or act as a standalone resource. Either way, it’s added value that your members (and potential members) are seeking!

Events and meetings

The hot topic of 2020: virtual events. A learning management system can not only be used to host an event, but also quickly flipped into an on-demand version of the event that attendees can access later. You could even charge non-attendees a small fee to view what they missed. (Check out the case study on how we did this for MC Thrive!)

Now, this concept isn’t exclusive to big conferences and events: consider how a learning management system could help with, for example, recurring committee meetings. Having a platform where you can simultaneously host and store information related to that committee (or the board, or membership group, etc.) will help keep everything organized and give the group a “home base” for all of their activity.


New members, board members, staff — they all need some kind of onboarding experience. Using an LMS to facilitate an onboarding program gives more credibility to your organization, ensures that new folks are getting the best introduction possible, and sets them up to engage from the start.

Looking for some tips on new member onboarding? Download our guide!

Membership growth

Facilitating online membership engagement initiatives will strengthen the value of membership to begin with; it shows that your organization is forward-thinking and wants to make its programs as accessible as possible! And, making some or all of it accessible by members only will give you even more benefits to talk about when recruiting new members.

Bonus: how can an LMS help you strategically add streams of non-dues revenue? Charge non-members a small fee to access some or all of your programs! Depending on the size of the program, you may have even more flexibility to try different pricing tiers.

Yes, with a learning management system that can handle it all, a strategy developed to grow alongside your organization, and a pinch of creativity, the possibilities for online member engagement are truly endless. 

Now, how, exactly, do you turn all of these ideas into action? Sometimes, just getting started is the hardest part. When it comes to an online learning program, we boiled it down into three simple steps — download our guide to get going!