Choosing the right post event survey questions can impact whether you get high-impact insights from your attendees. If you don’t ask the right questions, you may not get the answers you need to help improve your next event.

In this article, we’re focusing how to pick the questions for your survey and providng a complete list to choose from.

Check out our other blog for info on event feedback surveys, how to send them and tips and tricks.

How to pick your event feedback questions

The questions you ask in your survey really depend on what you’re trying to find out from your survey.

Did you try a new type of event and are curious if people liked it? Were you trying to get non-members to attend your event? Did you try a new marketing method?

Depending on what you’re curious to learn, you will pick specific questions. There are some basic questions you’ll want to cover anyways, and then you can add in specific ones depending on your discovery goals.

Must-include questions for a post-event survey

1. Please rate the following aspects of the event:

(Interval scale question from very unsatisfactory to very satisfactory)

  • Date and time
  • Location
  • Speakers / Sessions
  • Food and beverages
  • Vendors

2. Did our event meet your expectations? Why / why not?

3. How did you hear about the event? (Multiple choice question)

Add in options based on how you promoted your event. NOTE: if you do a pre-event survey, you don’t need to include this one.

4. Is this the first event of ours you’ve attended?

5. Are you a member of our organization?

6. Did you have sufficient information about this event to feel confident in attending?

BONUS: include an open-text option and ask why/why not.

7. Did this event impact how you view our association / chamber / nonprofit? How so?

Questions about engagement / comfort level

8. What activities did you participate in during the event?

(Multiple choice question based on the types of activities your organization offered)

9. Did you have an opportunity to participate or ask questions?

10. Did you feel comfortable during the event?

11. Did the speakers / sessions meet your expectations? Why/why not?

Questions for virtual events

12. For a virtual event: Did you have any technical difficulties joining the event or participating in the activities?

(Yes/no and provide space for attendees to elaborate)

13. Did you find the software easy to understand and log into?

14. Were you multi-tasking while listening to this event?

15. Would you attend another virtual event?

16. Was the event platform easy to navigate?

17. Did you participate in the chat feature?

Questions for networking events

18. Did you make any networking connections during the event? (Yes/no question)

19. How easy did you find it to approach new people? (Scale of 1 – 10)

20. How did you connect with most people for follow up? (Multiple choice)

  • Email
  • Phone number
  • LinkedIn
  • Business Card

21. Why were you looking to connect with new people and network? (Open-ended question)

Questions about the quality of your event

22. How do you think this event could have been improved? (Open-ended question)

23. Based on your experience at this event, how likely are you to attend future events? 

(Provide a scale like below)

  • Very likely
  • Somewhat likely
  • Not sure/Neutral
  • Probably not
  • Not likely

Questions to help you plan future events

24. What topics would you like to see discussed at future events? (Open-ended)

25. How likely are you to recommend our events to a friend/colleague? 

(Provide a scale like the one below)

  • Very likely
  • Somewhat likely
  • Not sure/Neutral
  • Probably not
  • Not likely

26. Do you have any other suggestions or comments to help us improve our future events?  (Open-ended question.)

Questions for staff

Surveying your staff post-event is super helpful too! It can help with improved communication in your next event and ensure that staff members enjoy the planning and execution of events.

27. Did you feel we had sufficient time to plan this event?

28. Share any feedback you heard or received from attendees. (Open-ended question.)

29. Did you encounter any problems while planning? If so, please share. (Open-ended question.)

30. How would you rate the communication around this project internally in our team?

31. Would you want to participate in planning our next event?

32. Are there any skills gaps you believe we should train on before our next event?

Questions for your event vendors

Having good vendors can make or break your future events. Plus, vendors talk! So treating vendors well can make it easy to book new ones for future events.

33. Were you provided all the info you needed in a timely manner for attending this event? If no, please provide some additional info. (Yes, no with open-text option for info)

34. How many employees did you have participating in this event?

35. Did you find pricing to be fair and competitive with other vendors?

36. Would you be willing to participating in another event with us?

Quick tips on asking questions

It’s important to frame your questions in the right way and use simple language. You don’t want questions to be too confusing or convoluted for people to answer quickly. Keep it sweet and simple. And where possible, pose questions that will give you a good mix of qualitative and quantitative data.

When sending out your survey, you don’t need to ask every question on the list above. Choose the questions that best suit the feedback you’re trying to get from attendees. After all, sending an overly long survey is a surefire way to decrease the number of responses you get.

Moving Forward With Your Own Event Feedback Survey

Now that you’re empowered with the right info to deploy your own event feedback survey, you can start gathering insights from your members and attendees. 

If you want a little extra help planning your next event or conference, check out our complete guide for associations. You can also check out our 8 tips for event planning for additional guidance when organizing any upcoming events for your organization.