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…email! Building your email: Tips and Tricks Okay. Let’s get into the nitty gritty of non-profit email marketing. Create a great brand template You want your email…
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…your event including: Non-paid social posts Radio or TV ad buys Facebook, Instagram, LinkedIn or YouTube ads Videos Member newsletters Email marketing Why email marketing? Email promotions are still very…
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…overview: What is email copy? Email copy refers to the writing within an email. It’s viewed separately from the design, the subject line and intro text. Email copy is more…
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…members to receive all your emails. So, segment your audience to send relevant emails to different audiences. 2. Send emails at a regular frequency. Don’t send out so many that…
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…less than 1% of the total email volume. On the flip side, emails with subject line lengths GREATER than 40 characters accounted for 50% of the total email volume, yet…
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…email alone. Notice the generic from email. Does it make sense that the national security department would email about an Apple issue? Does the reason for the email sound legit?…
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…the email to your members, send a test version to your team and: View the email on as many devices and email clients (Gmail, Outlook, etc.) as you can, so…
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…also be emails, or you can even make them shorter and sweeter to send as an SMS Text if that’s something you do in your organization. Email is probably the…
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…General Incorporated’s 2016 Membership Marketing Benchmarking Report, 77 percent of associations report email as the most effective marketing channel for membership renewals. That said, what types of emails should you…
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…to email marketing, you only get a few seconds to grab someone’s attention – and that all starts with your email’s subject line. So how do you write a subject…
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…that email is the channel that generates the most reinstated lapsed members. That being said, the success of your post-lapse emails depends on what you say in them. To re-engage…
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Whether you’re sending welcome emails to new members, important announcements, or dues reminders, your content is worthless if your emails aren’t getting opened. Don’t get discouraged. A good open rate…
