While virtual events came to prominence due to the COVID-19 pandemic, their popularity has only continued to rise. According to a recent survey from Markletic, 55% of organizers say they’ll be investing more in virtual events. Additional research forecasts that the virtual event market will hit $504.76 billion by 2028. And it makes sense why. Virtual events are safer and can accommodate larger audiences.
However, maintaining your audience’s attention can be a Herculean task—after all, audience engagement is also the biggest challenge organizers face with virtual events. About half (49%) of marketers use attendee engagement as a primary indicator of a successful event.
If you want to take advantage of this growing trend (or already are), you’ll need to differentiate your events to rise above the noise. That’s why we’ve compiled a dozen virtual event engagement ideas to help you improve your events and enhance attendees’ experience.
In this blog post we’ll cover:
- Live and On-Demand Content
- Social Media Contest
- In-session Chat
- Live Polling
- Live Performances
- Swag Bags
- Breakout Discussion Rooms
- Varied Presentation Types
When it comes to engaging event ideas that benefit both you and sponsors, giveaways make the top of the list. To get event attendees buzzing and keep them rapt, set up a giveaway to raffle off a physical item or service from one (or several) of your event sponsors.
You can automatically enter anyone who registers for your event or you can use the giveaway to help encourage engagement. For example, you can enter anyone who asks a question during the Q&A at the end of a speaker session.
If a giveaway with your sponsors isn’t a good fit, you can also raffle off gift certificates to local businesses, cafes, or restaurants.
There’s nothing quite like trivia questions to pique your attendees’ competitive spirit. Your questions could be about speakers at your event or hot topics in your industry. You can create the questions yourself or ask sponsors to submit questions to get them engaged.
Offer the winners a variety of prizes like gift cards, products from your sponsors, or even a discount on membership to your organization. We recommend using a platform like Kahoot or Crowdpurr, or your virtual event’s live chat to help facilitate your trivia sessions.
3. Live and On-Demand Content
Another way to encourage ongoing engagement is to offer a mix of different content types. During your virtual event, provide attendees with options for live presentations, panels, and speaker sessions.
We also recommend including access to on-demand content. It allows attendees to review material in between live speaker sessions, or continue their learnings after your event ends. This is especially helpful for those who are unable to attend a session they’re interested in. On-demand content can include pre-recorded videos or ebooks that supplement their takeaways from live sessions.
4. Social Media Contest
Social media is where many of your members are likely already engaging. Keep the conversation going by encouraging your attendees to share details about your event. They can post about their experience on social along with a custom event hashtag (think something brief like #CTAConf or #Inbound2022).
To incentivize your attendees, host a contest. Offer a chance to win prizes from your sponsors or products/services from local businesses in exchange for engaging on social.
5. In-session Chat
There’s nothing like a lively chat to keep people reading and engaged. When hosting a virtual event, ensure you have live chat functionality so that attendees can ask questions, comment on the topic, and network with one another on the spot.
6. Live Polling
Asking for feedback and insights from your attendees throughout your event is another effective way to keep your attendees’ attention. Take live polls throughout the day asking for attendees’ thoughts and opinions on different speaker sessions, topics addressed, and ideas for what they’d like to see from your next virtual event.
While most typical live events provide the opportunity for guests to ask questions at the end of the session, it’s wise to do the same for your virtual events. At the conclusion of live online sessions, ask the speaker to take a select number of questions from attendees. Speakers can also answer questions posted in the session chat.
Offering a Q&A not only helps keep attendees engaged, but it can also ensure they don’t leave with any lingering questions about the topic discussed.
8. Live Performances
Just because your event is online doesn’t mean you have to forego live entertainment. To really keep your audiences engaged, dedicate a portion of your event budget to hiring a live musician, band, or other performer to entertain your attendees between sessions.
Live music or entertainment can keep your audience’s energy up while also giving them a break after all the great takeaways from your event.
Use gamification to reward engagement. For example, award badges or points for asking questions or joining discussions. Reward the “most engaged” person with a prize at the end of the day.
Attendees can earn points for participating in engagement opportunities like polls, discussion rooms, Q&As, etc.
10. Swag Bags
Everyone loves free gifts! Offer your attendees a little extra incentive to stay engaged. Provide free gifts to those who ask good questions during Q&As, attend multiple sessions, or as a prize for trivia.
You can use branded gifts such as pens, T-shirts, stationary, water bottles, and more. You can also send every attendees a small bag of these items before your event even starts.
11. Breakout Discussion Rooms
If you’re hosting a virtual event with hundreds (or even thousands) of expected attendees, then congrats! While plenty of attendees is something to celebrate, having an effective discussion with hundreds of engaged attendees is impossible. That’s where breakout rooms can help.
After a larger speaker session on a topic, you can split up attendees and move them into different breakout rooms. In these more intimate online settings, it’s easier to discuss topics discussed during the larger session, have brainstorming sessions, or collaborate on an idea.
12. Varied Presentation Types
It’s easy for attendees’ eyes to glaze over when they’re being talked at by speaker after speaker for hours straight at a virtual conference. To keep them engaged, mix up the type of presentations during your event. For example, you can schedule a high-energy keynote bright and early on event day to get everyone buzzing. Follow up with a speaker presentation, then throw in a panel discussion.
The variation in presentations engages attendees in different ways and helps ensure they don’t get bored.
13. Bonus: Best Practices for Engaging Virtual Attendees
Need a little extra help keeping your attendees’ attention? In addition to the 12 ideas above you can incorporate into your next virtual event, you can also follow these best practices to make it your best event yet:
- Provide multiple pricing tiers: Not all attendees may want to join every session. So, cater to different levels of engagement by creating a few pricing options.
- Promote details of your event in advance: Don’t just post about your event on your organization’s site the week before. Build a promotion strategy against a timeline leading up to your event and let prospective attendees know about engagement opportunities.
- Avoid technical issues: The last thing you want on the day of your event is for your attendees to experience technical hiccups. Ahead of your event, send out thorough instructions to attendees about how to access your event and participate.
- Help attendees get in touch: If your attendees have any issues on the day of the event, they should know how to get in contact with someone who can help. In your list of access instructions, provide a phone number or email they can contact with any questions.
- Solicit attendee feedback: Send out a post-event survey to attendees to ask for insights and feedback on your event. Then, after reviewing their feedback, use this information to improve future events.
Moving Forward With Your Own Virtual Event Engagement Strategy
Now that you’re inspired with our 12 virtual event engagement ideas, you can begin incorporating the tactics that work into a strategy for future online events.
Need a little extra help with the planning process? Check out our downloadable virtual event playbook for more in-depth guidance.