With more than 500 million users, LinkedIn is a social media platform companies and organizations of all sizes can benefit from.
You may have a personal page in place, but do you have a company page as well – for your association or chamber? If not, we highly recommend creating one! Here’s why (and how to actually do so):
LinkedIn Pages Give Organizations Credibility
Before people join your association or chamber, chances are, they’re going to scope you out. They’re going to check out your website, and likely, your social media sites as well. So if you’re not active on social media, well, that doesn’t exactly bode well for your organization. And remember, LinkedIn is the more professional social media platform, so if your professional organization isn’t represented there, that can often negate your credibility.
LinkedIn is Where Your Members and Potential Members Are
Want to grow your organization’s membership? Fish where the fish are! And in this case, they’re likely on LinkedIn. See, LinkedIn has always been the platform that, even if people don’t use it much, they still feel like they need it – to enhance their professional image. And doesn’t your association or chamber help people and businesses enhance their professional image as well – through training, certifications, and networking? It’s the perfect match!
It’s Becoming Way More Popular
Believe it or not, LinkedIn usage is on the rise. The social media platform recently underwent a major design overhaul, making it much more user-friendly.
There were 55% more conversations between connections in 2020 and content creation on the platform increased by 60%. In 2015, the platform had 380 million users. In 2020, this number jumped up to 690 million.
So, yeah. You need LinkedIn.
LinkedIn Pages VS Groups
Now you may be wondering, what’s the difference between a LinkedIn company page and a group. Well, company pages let you add a lot more detail about your organization, and more importantly, are visible to everyone. Groups, on the other hand, are typically private, and users have to request permission to join. The conversations that take place there are typically more intimate (think along the lines of a private online social community for members only).
Groups work great for certain companies and organizations, but regardless of whether or not you have a group, we still encourage you to have a company page, as it’s open to both members and prospects. (That’s key!)
How to create a LinkedIn company page
Hopefully by now, you’re on board with creating a LinkedIn company page. But how do you do that? Here’s a step-by-step guide:
Note: You must first have a professional LinkedIn page before you can create a company page.
- Click the Work icon in the top right corner.
- Click Create a Company Page.
- Enter your company name and choose a URL. (Your company page URL will appear as linkedin.com/company/[yourcompanyname].)
- Check the verification box to confirm you have the right to act on behalf of that company in the creation of the page.
- Click Create Page.
- You’ll be prompted to add and verify your email address.
- Click Get Started to begin editing your company page
Get Your Association on LinkedIn Today
Pretty easy, right? Once you have your page set up, you’ll then want to build it out and start attracting/engaging followers. For tips on how to best do that – AND measure your results – check out our free guide, The Lowdown on LinkedIn: Best Practices for Your Association or Chamber, below!