If you read our blog regularly, you’ve probably heard us mention the importance of having a LinkedIn company page – for your association or chamber. But let’s say you do have a company page in place. Well the next logical step (and let’s be honest, sometimes challenge) is getting people to follow your page, and then from there, engage with the content you’re posting.
Not always the easiest, is it?
Well we’re here to help! We’ve put together a few tips for maximizing your association’s LinkedIn presence, from acquiring new followers to then engaging those followers. Take a look!
How to grow your LinkedIn following
Let’s say you’re brand new to LinkedIn. (Or just now getting serious about using it.) Well your first step is to acquire some followers! To do that, consider…
- Asking all of your staff members to follow your company page.
- Emailing your members and encouraging them to follow your company page.
- Adding a LinkedIn “follow” icon on your website (and possibly even in your email templates).
- Mentioning it (quite frequently) in your organization’s newsletter.
- Promoting it on your existing social media sites (Facebook, Twitter, etc.).
Page growth will take some time, but if you promote it regularly, you’ll get there!
How to engage your LinkedIn followers
Once you have LinkedIn followers, you then need to engage them. After all, that’s what social media is all about! To engage your LinkedIn followers, here are a few tips:
- Post valuable content on a regular basis – LinkedIn is the perfect platform for positioning your organization as a thought leader in the industry. That said, share valuable and relevant content on a fairly regular basis (at least once a week, if you can). You can publish your own blog posts or other industry articles – just be sure to give credit where credit is due. And major tip: This is NOT the place to be salesy. Think informative content versus self-promoting content. (You’ll be much more successful that way.)
- Include images with your posts – Like most social media platforms, posts with images receive much higher levels of engagement than posts without. In fact, according to LinkedIn, posts with images generally result in a 98 percent higher comment rate! Woah! That’s definitely a best practice worth following.
- Share videos, if possible – Like posts with images, posts with videos typically receive higher levels of engagement. Again, according to LinkedIn, posts with links to YouTube videos that play directly in people’s newsfeed typically result in a 75 percent higher share rate. So not only are videos great for driving engagement, but they’re great for growing your following as well (because people are actively sharing your content and getting your name/page out there).
- Include a clear call-to-action – Sometimes the best way to drive engagement is to ask people to take some kind of action: Click here to register! Download our free white paper! Phrases like that are known as calls-to-action (or CTAs, for short), and you should include them with just about all of your posts. But tip: Keep your CTAs clear and concise. (Complicated CTAs can result in no action at all.)
Want more tips for maximizing your association’s LinkedIn presence? (We’re talking engagement best practices, metrics worth tracking, advertising how-tos, etc.) Check out our free guide, The Lowdown on LinkedIn: Best Practices for Your Association or Chamber, below!