It’s no secret that mobile Internet use is exploding. So, should you build a mobile app or a mobile site first?

The below infographic boils down the pros and uses of each, so you can decide which is best for your organization.

One important thing to keep in mind is that users interact with apps for far longer than they do with the mobile web. Additionally, mobile apps typically load faster and, if designed well, can provide a better user experience for your members.

TALK TO US: Does your association have a mobile app?