Shining a spotlight on your members (in your newsletter, on your website, on social media, etc.) is great for a number of reasons:
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It makes that member feel special and highly engaged
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It helps your members get to know other members
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If that member is highly engaged (on a committee, for example), it can inspire other members to become more engaged
But the key to generating results like that is to put together a fun and engaging member spotlight. It doesn’t have to be long, just…interesting!
Below are a few questions – some fun, some serious – you may want to ask in your next member spotlight. (And tip: to keep your readers engaged, you may want to vary your questions from spotlight to spotlight.)
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How long have you been a member of [Organization’s Name]?
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Why did you join [Organization’s Name]?
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What committee do you currently volunteer with? (Note: This is under the assumption that they’re currently serving on a committee.)
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What do you enjoy most about volunteering?
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What is your current occupation?
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What do you love most about [Industry Name]?
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How do you define success?
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Who inspires you?
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If you could choose anyone as a mentor, who would you choose?
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What’s one thing – either industry-related or not – you learned in the last month?
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What’s something about you (a fun fact) that not many people know?
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What’s the last book you read?
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What’s the first concert you ever attended?
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If you had to eat one meal every day for the rest of your life, what would it be?
Remember, to have a good spotlight, it needs to be interesting, and that means having a mix a both fun and serious questions. If you have fun writing it, your members will have fun reading it!
Want more tips for engaging your members in other ways – via your website, email, events, etc? Check out our free Membership Engagement Guide below!
