Why Your Members Want to Attend, But Can’t and How Your Association Can Bridge the Gap.
This isn’t another association event playbook. It’s a reality check. Based on data from over 750 association professionals, this study uncovers why your members don’t make it to your events and exactly what your association can do about it.
Why This Report Matters to Associations
- Expose the hidden barriers: Learn why workload, time away and budget approvals are sabotaging attendance more than content or marketing ever could.
- Challenge your assumptions: Most associations believe they “know” their members. Few actively measure what they can’t do.
- Get strategic, not tactical: Instead of another list of engagement hacks, this report helps you rethink who you’re selling to (hint: it’s not just your members).
- Speak the language of leadership: Equip your team with ROI justifications, employer-facing messaging and proof points that resonate in the boardroom.
- Protect exhibitor ROI: For trade show organizers, a no-show member is also a lost buyer. This research helps you build more predictable and accountable attendance models.
Who Should Read This Report
- CEOs, Executive Directors and Board Members who must link events to mission and revenue
- Event & Conference Planners seeking better exhibitor ROI and more reliable attendance
- Membership & Marketing Teams ready to shift from “sell to members” to “sell to managers”
- Anyone frustrated by declining or stagnant event attendance
“Attendance isn’t an attitude problem, it’s an access problem.”
Download your free copy now to arm your team with data, insights and new strategies that go beyond content.
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