Ever heard of inbound marketing? In this free guide, we'll cover the basics of this marketing method, and how you can take some easy steps to implement it for your association or chamber (and reap some serious benefits). Inbound marketing is a powerful way to attract qualified traffic to your organization’s website. It allows you to provide people with the exact information they’re looking for at the precise time that they need it – brilliant! As an member organization professional, you already have the expertise that people are actively looking for. So why not use that expertise to attract more people and convert them into members? Inbound marketing is the perfect way to make that happen, and not to mention, it’s pretty cheap! To help you get started, we’ve put together a beginner’s guide to inbound marketing for associations and chambers. In it, you'll learn: How to create buyer personas to improve your marketing efforts How to attract qualified traffic to your organization's website How to convert website visitors into members How to delight your members and get them to renew And more!