Skip to main content
Resources Case Studies
Case Studies

Association 2.0: How IBDEA Embraced Modern Membership

IBDEA Case Study

Opening the Door to Change 

For years, the International Beverage Dispensing Equipment Association (IBDEA) relied on manual, paper-based systems that struggled to meet the growing demands of its members. Tasks like event registration, membership management, and administrative tracking were time-consuming and error-prone, creating bottlenecks that limited the organization’s ability to adapt to industry changes.  

Recognizing the need for modernization, Executive Director Lenette Egan emphasized the importance of adopting reliable, efficient tools to better serve members and keep pace with evolving expectations. 

Pinpointing the Challenges 

IBDEA faced several key challenges threatening its ability to stay relevant in a dynamic industry: 

  • Inefficient Operations: Manual processes slowed operations and increased the risk of errors. 
  • Evolving Member Expectations: Members sought streamlined, digital solutions to save time and simplify interactions. 
  • Limited Collaboration Tools: A lack of modern platforms hindered collective knowledge-sharing and networking. 

With these challenges clearly identified, IBDEA recognized the urgency to adopt modern solutions that could transform their operations and enhance member experience. 

Taking Action: Modernizing IBDEA 

In collaboration with MemberClicks, IBDEA embarked on a comprehensive transformation to modernize its operations and enhance member experiences. The organization adopted MC Trade and related tools to meet the evolving needs of its members while streamlining operations. MC Trade product graphic

Key Steps in the Transformation: 

  1. Introducing MC Trade: Replacing outdated workflows with an integrated platform for membership and event management. 
  2. Simplifying Event Registration: Leveraging  event registration in MemberClicks to make sign-ups faster and more user-friendly. 
  3. Empowering Mobile Access: Launching a mobile member app to give members on-the-go access to resources and event information. 
  4. Engaging with The Loop: Participating in MemberClicks’ peer-to-peer support network to gain insights and collaboratively solve challenges. 
  5. Utilizing Professional Services: Leveraging personalized onboarding and best practices from MemberClicks’ Professional Services to address pain points like event registration and renewal processes. 

As these innovative tools and strategies were put into place, IBDEA began to see significant shifts in their operations and member engagement. 

Achieving Results: A New Era for IBDEA 

The transition to modern tools has profoundly impacted IBDEA, delivering tangible benefits for both the organization and its members: 

  • Operational Efficiency: Automated processes have saved time, reduced errors, and allowed staff to focus on strategic initiatives. 
  • Enhanced Member Experience: A seamless mobile app and streamlined registration have improved accessibility and satisfaction. 
  • Collaborative Wins: Insights from The Loop and industry connections have driven innovation and improved processes, such as integrating QuickBooks with MC Trade. 

“The ability to see trends and data visually has opened new doors for decision-making,” Egan noted, highlighting how these tools have become integral to IBDEA’s strategy. 

Building on these impressive results, IBDEA is excited to continue its journey of improvement and innovation to further benefit its members. 

Looking Ahead: Building on Success 

IBDEA is committed to continuously enhancing member services by embracing innovation: 

  • Launching MobileUp 2.0: The next iteration of the mobile app promises even greater functionality. 
  • Developing an Online Member Directory: This networking tool will strengthen industry connections and collaboration. 

“These tools are just the beginning,” Egan said. “We’re constantly looking for ways to improve and innovate for our members.” 

With a commitment to ongoing development, IBDEA recognizes the importance of collaboration with partners to ensure future success. 

Closing the Loop on Transformation 

MemberClicks has been a key partner in IBDEA’s journey, providing essential tools and support to address challenges and drive success. By adopting solutions like MC Trade, Registration Tech, and the mobile app, IBDEA has transformed its operations and redefined member engagement. The support of The Loop and Professional Services has further empowered the organization to tackle challenges collaboratively and strategically. 

“MemberClicks has provided us with the tools and support to address our challenges head-on. The ability to streamline processes and gain insights has transformed how we engage with our members and achieve our goals.”
— Lenette Egan, Executive Director at IBDEA

As IBDEA’s experience illustrates, embracing change can lead to transformative growth—an opportunity that all associations should consider. 

Take the Next Step 

What’s holding your association back from reaching its full potential? Streamline operations, enhance member engagement, and stay ahead with MemberClicks’ innovative tools. Schedule a personalized demo now to see how we can help your organization achieve more. 

Book a demo with our team!