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Case Studies

How MC Professional Helped FABA Improve Membership and Events

In the heart of Florida, the Association for Behavior Analysis faced a significant hurdle: maintaining accurate and up-to-date membership records while ensuring seamless communication without consuming endless hours. Traditional file-keeping methods were difficult to manage and engaging with members was often challenging. With MC Professional, these obstacles quickly became a thing of the past.

As the Florida Association for Behavior Analysis (FABA) knows, accurate and ethical behavior analysis is crucial to success in education, business, industry and government. For over 40 years, FABA has upheld ethical practices, provided high-quality continuing education and promoted research, service and legislation that support its work.

When it came to managing membership and communication, however, the organization was slowed by outdated processes. That changed when FABA implemented MC Professional.

As Membership Coordinator, Kolton Sellers observed transformative outcomes following the shift to MC Professional. The scalability and intuitive design ensured that Kolton’s team could manage operations more easily while staying aligned with mission-driven goals.

Membership Data Simplified

With centralized data, staff no longer waste time chasing down manual updates, and members benefit from a smoother, more reliable experience.

“MC Professional keeps all of our membership data in an easily accessible format while allowing our members to interact with each other, sign up for events and renew — all in one super-easy process!” Kolton said.

Events Made Easy

The platform’s robust Event Management tools, previously daunting tasks like event check-ins and registration became streamlined. Members also experienced smoother conferences, leading to stronger engagement and higher satisfaction.


Communication That Connects

Improved website management and communication tools further strengthened engagement. Kolton noted how easily the system supported targeted messages as well as large-scale email blasts — a feature welcomed by both members and sponsors.


Growth That Lasts

Since adopting MC Professional, FABA has seen measurable growth. Membership has increased across all levels and online interactions have expanded, proving that purpose-driven technology fuels success for mission-driven organizations.


From simplified membership data to smoother events and stronger communication, MC Professional helped FABA grow with confidence. Imagine what it could do for your team.