The U.S. Breastfeeding Committee wanted a better way to manage members, events and communications all in one place. Their old system was stretched too thin and made simple tasks more complicated than they needed to be.
When they discovered MemberClicks Trade (MC Trade), everything started to click. Event management became easier, data was more accessible and communication felt more personal.
Finding a Better Way to Work
As an events professional, Alina Everson knows how quickly things can get overwhelming when too many processes are handled in one tool. Before MC Trade, the committee’s system managed membership, communications and events, but it wasn’t built to do all three effectively.
Once the team began using MC Trade, everything felt more organized. Event registration ran more smoothly and pre- and post-event communications became much easier to manage.
Making the Most of MC Trade 
Everson quickly found several features that made her daily work easier.
“Parts I like are the reporting tool, the customized profile codes, as well as other coding for communications, events and such,” she said. “I like the new directory.”
With more flexibility and control, her team gained clearer insight into their data and could target communications more effectively. Features like Affiliation Codes made it easier to reach the right members with the right messages.
Moving Forward
Even with a couple of updates on her wish list, Everson appreciates how much MC Trade has simplified her work. With events, communications and member data now in one place, the U.S. Breastfeeding Committee can focus more on its mission to support breastfeeding families across the country.
“It’s helped us bring everything together,” she said. “We’re still transitioning a few things, but MC Trade has given us a solid foundation to grow from.”
Ready to Simplify Your Operations Too?
MC Trade gives associations and chambers the tools they need to manage members, plan events and grow their communities with confidence. If your organization is ready to save time and strengthen engagement, learn more about how MC Trade can help.
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