Managing events and members efficiently is critical, especially in the fast-paced world of hospitality. For Beth Emter, Association Coordinator at Montana Lodging and Hospitality Association, managing these tasks used to be full of challenges. Enter Personify’s MC Professional, a game-changer in association management.
Before adopting MC Professional, Beth’s team struggled to create reports on member trends and keep track of event participation. Tracking who attended which event was like trying to solve a puzzle with missing pieces. On top of that, they had to manually compare actively engaged members to more casual attendees.
“One of the things I love most about MC Professional is how user-friendly the CSM platform is,” Beth shared. “I also love the ease of running reports, sending mass emails and customizing member profile attributes from a single platform. It’s truly a one-stop system.”
With MC Professional event management solutions, what once felt overwhelming became easier to manage. Along with reducing her team’s workload, attendees loved the user-friendly registration system, effortless interface and smoother event experiences.
This improved experience, paired with stronger internal efficiency, has been well worth the investment. MC Professional offers meaningful value through integrated solutions and client support, empowering associations like Montana Lodging and Hospitality to better serve their members and reach their full potential.
Beth highlights how consolidating all essential tools on a single platform has streamlined operations and boosted outreach. For a small team, that kind of time-saving has made a big difference. The greater efficiency of MC Professional also led to increased member retention, improved communications and deeper insights into membership trends.
MC Professional’s powerful reporting tools and integrated contact system have opened new doors for growth. Targeted email communications have made it easier to keep members engaged in a more personal and consistent way. Together, these features have transformed how the organization connects, grows and delivers value,setting them up for a stronger and more confident future.
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