The Association of Consulting Foresters, led by Executive Director Shannon McCabe, had been managing daily operations with an AMS that made even routine tasks more difficult than they needed to be. Building event registration forms, pulling reports and managing renewals often took extra time and effort. As a small-staff association focused on supporting its members, improving efficiency and the overall member experience became an important priority.
Shannon knew it was time for a change and selected MemberClicks Professional to better support the organization’s goals. The impact was noticeable early on. Tasks that once felt slow or overly complex became easier to manage, allowing staff to spend less time working around system limitations and more time focused on serving members.
“We switched to MemberClicks Professional in 2022 from an AMS that was far too clunky and not designed for our small-staff association,” said Shannon. “MemberClicks Professional has worked very well for us, meeting all of our needs, and the support team has been responsive when we’ve had questions or issues arise.”
One feature that stood out immediately was the renewal experience. Members could renew their membership by clicking a single link directly from an email, without needing to remember login details or navigate multiple screens. What had previously been a barrier became a simple and approachable process, helping encourage timely renewals.
Members shared positive feedback about the platform’s ease of use, especially compared to the previous system. That improved experience supported stronger engagement and contributed to increased online registrations and renewals. These improvements closely aligned with the association’s goal of making it easier for members to stay connected and involved.
Shannon also emphasized the role of support in making the transition successful. The MemberClicks Professional team has been responsive and easy to work with, whether addressing billing questions or helping refine forms for better usability. Having reliable support gave the organization confidence as they adjusted workflows and continued improving their processes.
Results at a glance
With MemberClicks Professional in place, ACF was able to:
- Simplify membership renewals through one-click email links
- Improve the member experience with a more intuitive system
- Reduce staff time spent on forms, reporting and manual follow-up
Today, MemberClicks Professional plays an important role in supporting the Association of Consulting Foresters’ operations. With a system designed to fit the needs of a small staff, Shannon and her team are better equipped to manage memberships, events and communications in a way that supports both efficiency and long-term growth.
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