You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. But there’s one generation missing in there: Generation X.

Who’s Gen X, you ask? Well, they’re the folks born between 1961 and 1980 – and they play a BIG part in your association’s membership.

That said, are you engaging your Generation X members? If not, we highly encourage you to make some adjustments. To help you get started, here are a few common characteristics of Gen X-ers, and more importantly, how to engage with them accordingly:

Common characteristics:

  • Value people/relationships more so than work – Gen X-ers grew up with workaholic parents (the Baby Boomers). Because of that, they care more about their personal lives and maintaining a healthy work/life balance.
  • Care about efficiency – Gen X-ers don’t like to waste time. They value productivity and like getting tasks done – quickly!
  • Appreciate humor – For the most part, Gen X-ers like humor. They like laid-back environments and fairly upbeat messages.

How to engage with them:

  • Provide them with opportunities to hang out and mingle – Gen X-ers don’t want their lives to revolve around work. To get them to show up after hours, provide them with fun opportunities to get to know their peers (happy hours, dinners, family nights, etc.).
  • Keep processes efficient – Remember, Gen X-ers value productivity. If you want them to engage with you, you must keep things simple – your meetings, your communications, your payment processes, etc.
  • Incorporate humor into your messages – If you want to grab the attention of your Gen X members, humor is the way to go. That said, do so sparingly and only when appropriate.

Now just as your Gen X members have unique characteristics, so do your Baby Boomer members, your Millennial members, and your Gen Z members. Are you catering to those different likes and interests? Not sure how to? Check out our free guide, How to Engage Different Generations at Your Association, below!