Do you want more interactions and engagement on your association’s Facebook page? (Who doesn’t, right?)

A new study from Wildfire Interactive reports that coupons and Offers on Facebook sparked the most interactions. And it makes sense. People fan brands and organizations for information and discounts.

Not surprisingly, video contests have the lowest response rate. (The barrier to entry is just too high.)

Even if your small staff association’s page doesn’t have the ability to include Facebook Offers directly in the newsfeed, you can still offer exclusive codes, offers or discounts to your fanbase.

Some ideas:

– Discounted event tickets
– Exclusive content for fans only
– Coupons for a business that your association has partnered with
– Discounted webinar codes

TALK TO US: What kind of exclusive discounts can you offer your Facebook fans?