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Vendor Evaluation for Association Management Software (AMS)


Choosing The Right AMS: A Step-By-Step Guide To Vendor Evaluation

Selecting the right AMS is an important decision for any association, and a structured vendor evaluation process is essential for success. Without a clear plan, associations risk choosing a system that fails to meet their needs, leading to wasted resources and dissatisfaction.

A thorough evaluation helps avoid pitfalls such as relying too heavily on sales pitches, overlooking long-term requirements or failing to involve key stakeholders. This chapter guides you through the essential steps to evaluate AMS vendors effectively.

Building the Right Team for a Successful AMS Evaluation

Selecting the right AMS isn’t just about finding the best features—it’s about ensuring the system aligns with your association’s strategic goals, daily operations and long-term growth. A well-rounded evaluation team is essential to making an informed decision.

Bringing together key stakeholders from different departments ensures that no critical needs are overlooked, from technical requirements to financial considerations and member engagement. Each team member plays a crucial role in assessing how the AMS will integrate with your current workflows and scale with your association’s future needs.

three coworkers pose

Finance Representatives:

Assess cost structure and budget alignment

Executive Leadership:

Align the selection process with strategic objectives

Membership and Events Staff:

Ensure the AMS meets operational needs

Setting the Right Evaluation Criteria for Choosing Your AMS

Before diving into vendor comparisons, it’s essential to establish clear evaluation criteria to guide your decision-making process. The needs checklist you developed earlier serves as the foundation, ensuring you focus on what truly matters for your association.

Without well-defined criteria, it’s easy to be swayed by impressive sales presentations or flashy features that may not align with your long-term goals.

A structured approach helps you compare vendors objectively, ensuring the chosen AMS not only meets your current operational needs but also scales as your association grows.

Key Criteria for Vendor Evaluation:

  • Functionality: Does the AMS offer essential features like membership management and event registration?
  • Ease of Use: Is the interface intuitive for both staff and members?
  • Integration Capabilities: Can it connect seamlessly with existing tools like accounting or website platforms?
  • Customization and Scalability: Does it adapt to your current needs and grow with your association?
  • Security and Compliance: Is the system compliant with standards like GDPR and PCI DSS?
  • Customer Support and Training: Does the vendor provide robust support during and after implementation?


Kickstart Your AMS Selection Process

Check out our AMS Selection Guide, a comprehensive resource covering key features, comparisons and tips for finding the perfect solution for your association. This guide simplifies vendor comparison and provides actionable steps to identify the right AMS for your needs.

Selecting an Association Management Software

Finding the Right AMS Vendors: Where to Start Your Search

With your evaluation criteria in place, the next step is identifying potential AMS vendors that align with your association’s needs. A thorough research process helps you filter out options that may look appealing on the surface but fall short in critical areas like functionality, support or long-term scalability.

Instead of relying solely on vendor websites, leverage industry recommendations, peer insights and independent reviews to get a well-rounded perspective.

Steps to Research Vendors

Shortlist 3-5 vendors based on your defined criteria for deeper evaluation.

Seek recommendations from peer organizations in similar industries.

Review websites, testimonials and reviews on platforms like G2 or Capterra.


Compare Up to Three AMS Providers—Side by Side

Overwhelmed by all the AMS options out there? Our Selecting an AMS Checklist lets you evaluate up to three vendors head-to-head, focusing on:

  • Must-have features
  • Company experience and reliability
  • Future developments
  • Implementation, training and support

Use this guide to see through the jargon, ask the right questions and find the software solution that truly benefits your association.

AMS Checklist cover page

Getting Hands-On: How to Evaluate AMS Demos for the Best User Experience

A vendor demo is your opportunity to see an AMS in action and determine whether it truly meets your association’s needs. While product descriptions and sales pitches can highlight key features, a live demonstration provides insight into how the software functions in real-world scenarios.

A well-structured demo process allows your team to assess usability, workflow efficiency and overall user experience. By preparing test scenarios, involving key stakeholders and capturing structured feedback, you can ensure that the AMS you choose isn’t just feature-rich but also intuitive and practical for daily operations.


Tips for Effective Demos

  • Prepare a list of scenarios to test, such as processing a membership renewal or setting up an event.
  • Involve team members from different departments to evaluate features relevant to their roles.
  • Use a standardized feedback form to capture insights from all participants.
  • Assess the user interface and navigation to ensure it’s intuitive and easy to use.
  • Ask about system performance, including load times and reliability during peak usage.
  • Request a hands-on trial, if available, to explore the system beyond a guided demo.
  • Check for mobile responsiveness to ensure a seamless experience on phones and tablets.
  • Evaluate reporting and analytics features to confirm they meet your data needs.
  • Review customization options to determine flexibility in workflows and automation.
  • Ask about customer support availability, response times and training resources.
  • Observe how integrations work with existing tools like accounting software or email platforms.

Validating Your AMS Choice: How to Conduct Effective Reference Checks

Reference checks are a vital step in the vendor evaluation process. Speaking directly with other associations that have used the AMS provides valuable insights into the vendor’s strengths and weaknesses.

Why Reference Checks Matter:

  • Validate the vendor’s claims about features, support and implementation.
  • Gain an honest perspective on potential challenges and real-world experiences.
  • Identify areas where the AMS may exceed or fall short of expectations.

Key Questions to Ask References:

  • How was your experience with the implementation process?

  • Did the vendor provide adequate support during and after implementation?

  • How has the AMS improved your operations, member engagement or efficiency?
  • Are there any features or services you wish were included?
  • Would you recommend this vendor to other associations, and why?

Creating a Vendor Scorecard: A Data-Driven Approach to AMS Selection

With multiple AMS vendors under consideration, it’s important to have an objective way to compare them side by side. A vendor scorecard provides a structured evaluation framework, ensuring that decisions aren’t based solely on gut feelings or persuasive sales tactics.

By assigning weighted scores to key criteria such as functionality, ease of use, support and integration capabilities, your team can make a well-informed choice that aligns with your association’s priorities. This approach helps remove bias, highlights strengths and weaknesses and ensures transparency in the selection process.

woman wearing a headset and taking notes

Creating a Scorecard:

  • Define categories (e.g., functionality, integration, support) and assign weights based on their importance to your organization.

  • Use a numeric scale (e.g., 1-5) to rate each vendor on every criterion.

Example Weighted Criteria


CriteriaWeightVendor 1Vendor 2Vendor 3
Functionality

Evaluate core features critical to your operations.
40%1-51-51-5
Ease of Use

Assess user interface and accessibility.
20%1-51-51-5
Customer Support

Review responsiveness and training offerings.
20%1-51-51-5
Integration

Confirm compatibility with existing systems.
20%1-51-51-5
Score

Securing the Best Deal: How to Review Contracts and Negotiate AMS Terms

Once you’ve selected your preferred AMS vendor, the contract review phase ensures your association’s needs and interests are fully protected. This step is more than just a formality—it’s your opportunity to clarify pricing, service commitments and long-term terms before signing.

Hidden fees, vague service level agreements and restrictive renewal terms can lead to unexpected challenges down the road. Taking the time to carefully review the contract, negotiate favorable terms and involve legal counsel if necessary will help you secure a deal that supports your association’s success for years to come.


Key Areas to Review:


  • Pricing Structure: Ensure transparency in fees, including any additional costs for updates or support.

  • Service Level Agreements (SLAs): Confirm vendor commitments to uptime, response times and issue resolution.

  • Renewal Terms: Understand the process and costs associated with contract renewal.

  • Data Ownership and Portability: Clarify who owns the data and how it can be exported if you switch vendors in the future.

  • Customization and Upgrades: Determine whether system modifications are included or require additional charges.

  • Support and Training Costs: Identify what level of support is included and if additional training incurs extra fees.

  • Termination Clauses: Review exit conditions, cancellation penalties and notice periods for ending the contract.

  • Security and Compliance: Ensure the vendor adheres to data protection regulations like GDPR and PCI DSS.

  • Performance Guarantees: Look for assurances regarding system speed, uptime and reliability.

  • Scope of Work and Deliverables: Verify that all promised features and services are clearly outlined in writing.

  • Scalability and Future Pricing: Assess how pricing may change as your association grows or requires additional users.

Tips for Successful Negotiation: 


  • Request discounts for long-term contracts or bundled services.

  • Negotiate for added benefits, such as extended training or extra user licenses.

  • Involve legal counsel to review terms and address potential risks.

Choosing Your AMS with Confidence: Final Steps to Decision-Making

After thorough research, demos and contract negotiations, the final step is consolidating all insights to make a confident, well-informed decision. This phase brings together the feedback from your evaluation team, vendor scorecards and reference checks to ensure the AMS you choose aligns with your association’s strategic goals.

A structured approach helps build consensus among stakeholders, address any lingering concerns and finalize the selection with clarity.

Steps to Finalize the Decision:

  1. Present the final recommendation to the board or executive team with a summary of the evaluation process and supporting data.
  2. Review scorecards and consolidate feedback from all team members.
  3. Build consensus by addressing any concerns or disagreements.
business partners shake hands

Your AMS Journey Begins: Final Thoughts and Next Steps

A well-executed vendor evaluation sets the foundation for a successful AMS implementation. By following a structured process, involving diverse stakeholders and prioritizing your association’s unique needs, you can confidently select the right vendor.

Finalize the contract with the selected vendor.


Schedule a kickoff meeting to plan the implementation timeline.

Begin preparing internal teams for the transition with training and onboarding resources.

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