
Make smarter decisions with the data you already have
Data Insights helps you quickly spot trends, track performance and answer important organizational questions using the data already in your system. With visual dashboards and the ability to ask simple questions, it’s like having a data expert built into your AMS.
Powered by AI, designed to help you make data-informed decisions
Available from within the MC Trade core AMS, Data Insights gives you access to advanced reporting and deep analysis at your fingertips.
Turn your data into a starting point
Data Insights will examine the data collected by your MC Trade system, so everything is already in place. You don’t need to export files or upload anything.
Analyze the health of your organization and its membership
Understand how your members engage with your organization, determine which factors affect member retention and evaluate revenue performance based on key metrics
See the full picture with interactive dashboards
Built-in visuals help you explore key connections across membership, events and finances. With side-by-side metrics in one place, you can move faster and make more confident decisions

Ask specific questions about your membership and organization
Data Insights lets you ask questions and provides you with easy-to-understand responses. You’ll see charts, summaries and suggestions to dig deeper.
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Uncover trends in engagement, retention, revenue and more by typing or selecting a question·
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Save time by skipping custom queries and letting Data Insights build the visual for you
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Export your results in multiple formats, including chart options and summaries

Forecast organizational trends and stay ahead of risk
Use your real data to project what’s likely to happen next by understanding: at-risk members, modeled retention and revenue forecasts. This helps you anticipate challenges and plan smarter for the future.
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Automatically detect patterns in your historical data and turn them into forward-looking insights
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View trends over time to guide decisions around programs, campaigns and engagement
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Monitor progress toward your goals with predictive metrics based on actual performance

Create content and communications faster with built-in tools
Data Insights includes a built-in AI assistant to help you write, summarize and communicate more efficiently, all without switching platforms.
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Draft member announcements, welcome emails and event messages in seconds
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Summarize documents or ask the assistant to pull key points from a website
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Save time by completing everyday tasks in the same place you view your data
Data Insights for MC Trade
Data Insights provides the most comprehensive reporting available in an AMS. It takes your MC Trade reporting capabilities to the next level with powerful, easy-to-use analytics and no extra tools required.