Transitioning to self-management is a major operational shift for any association. For the Pennsylvania Speech-Language-Hearing Association, the decision was not optional. The association was facing serious financial pressure as their management company retained nearly 70 percent of association revenue. Continuing under that structure was no longer sustainable, and President Nicole Billak knew the organization needed to regain control of its operations quickly.
The transition required more than simply selecting new technology. PSHA needed to implement a system that could support membership management, communication and engagement while allowing the team to rebuild confidence with members during a critical period.
MemberClicks Professional became the platform that supported that transition.
Building Confidence Through Implementation
The onboarding process played a critical role in helping PSHA move smoothly into self-management. Nicole credits the implementation team with providing structured guidance that helped the organization understand how to use the platform effectively from the start.
Training sessions were designed to walk the team through real workflows step by step. Instructional videos demonstrated how to complete key tasks, and follow-up exercises helped reinforce what was learned during each session. This approach allowed Nicole and her colleagues to build familiarity with the system while gaining confidence in managing membership operations themselves.
Responsive support from the implementation team also helped ensure questions were addressed quickly as the organization adjusted to new processes. Instead of feeling overwhelmed by the transition, the PSHA team was able to adopt the system steadily and begin using its tools to reconnect with members.
Early Results After Implementation
The impact of the transition became visible quickly.
Within the first two weeks of using the platform, 40 previously lapsed members returned. Over the next two months, the association welcomed a total of 120 new and returning members. What initially began as a move to regain operational control soon became a turning point for rebuilding the organization’s community.
Key outcomes included:
- Recovery of 40 lapsed members within the first two weeks
- 120 new and returning members within two months
- Greater control over membership and financial processes
- Stronger communication with members through centralized tools
Improved communication played an important role in this momentum. With clearer messaging and better calls to action, PSHA was able to reconnect with members and refocus attention on the association’s advocacy efforts.
As Nicole explained:
“Facing potential closure due to declining membership, our state association transitioned to self-management. Utilizing MC Pro’s technology enabled the swift recovery of 40 lapsed members within two weeks. Over the subsequent two months, PSHA achieved a total increase of 120 new and returning members, demonstrating significant membership growth and organizational revitalization through the strategic adoption of effective management solutions.”
A Stronger Foundation Moving Forward
Today, PSHA operates with greater financial stability and renewed engagement from its membership base. By implementing the right system and bringing operations back under its own management, the association has been able to rebuild momentum and strengthen its connection with the community it serves.
For Nicole and the PSHA team, the experience demonstrates how thoughtful implementation combined with the right technology can help associations regain control of their operations and move forward with confidence.
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