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Polished to Perfection: How SSPA Built a More Connected Member Experience

From behind the chair to the classroom, the pros at the Salon & Spa Professional Association (SSPA) understand the beauty of connection. They empower members, advocate for their community and create an inclusive environment for all. To bring that same sense of harmony to their operations, SSPA turned to MemberClicks Professional to simplify administrative processes, strengthen event management and enhance member engagement.

After integration, results were almost immediate. Executive Director Susan Brinkhaus shared how her team quickly noticed the difference. The user-friendly tools in MemberClicks Professional made it easier to plan and manage events, track participation and communicate with members more effectively. Features like online registration and automated email reminders helped replace the manual systems of the past, saving time while delivering smoother experiences for both staff and attendees.

To keep up with the demands of a growing membership, Susan and her team embraced new efficiencies through:

  • Simplified event registration that improved the experience for attendees and administrators alike
  • Automated communications that boosted engagement and freed up time for other priorities
  • Easy access to member data that supported ongoing outreach and retention

Outside of events, Susan’s experience with the MemberClicks support team has been equally positive. She feels heard and understood by a responsive, knowledgeable team that’s quick to help whenever challenges arise. That partnership gives her confidence to keep operations running smoothly and members supported.

For Susan and the SSPA, MemberClicks Professional has become an essential part of their daily operations. It’s helped align short-term administrative needs with long-term goals for community growth and professional development.

Just as a great spa treatment leaves clients refreshed and ready to take on the day, MemberClicks Professional gives SSPA the tools to operate efficiently, connect meaningfully and grow sustainably. By simplifying operations and strengthening community bonds, the platform continues to empower SSPA to nurture its members and elevate the salon and spa industry.