Outdated systems were creating hurdles for the Biofeedback Certification International Alliance. Complicated registration steps and clunky tools made it tough for staff to work efficiently and frustrating for members who just wanted a smooth experience. Simple tasks like tracking renewals or signing up for events often turned into hours of extra work.
As an organization committed to maintaining high standards in biofeedback, BCIA knew it was time for a change. In 2021, Director of Certification Rhonda Potter led the move to MemberClicks Professional, looking for a platform that would make processes easier and give members the experience they deserved.
The difference was clear right away. The new system simplified BCIA’s certification application process and improved event registration. Attendees quickly noticed how much easier it was to sign up for monthly webinars, and staff could manage the process with far less stress.
“MemberClicks Professional has transformed our application process, offering both simplicity and transparency,” Rhonda said. “Our staff can now generate reports and pull the data they need with ease. Members are able to access and update their profiles from one centralized location.”
Beyond membership and events, tools like the Contact Center and Calendar gave BCIA new ways to keep members engaged. Rhonda and her team now use these features to:
- Share upcoming events more effectively
- Track certification renewals and lapses with confidence
- Strengthen communication across the organization
For members, the changes have been just as noticeable. Renewals are quicker, communication is more consistent and information is easier to access. For staff, the ability to pull accurate reports and see trends in real time has created more opportunities to plan ahead and make decisions with confidence.
Thanks to MemberClick’s support and collaborative approach, I spend less time tied up in paperwork and more time focused on building community relations,” Rhonda shared. “This partnership has set us on a promising path for growth and engagement at BCIA.”
By bringing everything together on one platform, BCIA has reduced administrative headaches, improved the member experience and built a stronger foundation for the future. With better systems in place, the team can focus on what matters most: advancing the profession of biofeedback and supporting the community they serve.
What would your team do with more time, simpler renewals and smoother events? BCIA already knows the answer, and your organization could too.
If you’re interested in exploring how MemberClicks can support your organization’s goals, book a demo with our team today and let us show you the difference the right software can make. Together, we can create a seamless and engaging online experience for your members from the first click.
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