For the Kansas Chamber of Commerce, connecting businesses and advancing economic prosperity across the state is no small task, especially with a lean staff. With operations to run, members to serve, and growth to drive, there was little room for inefficiency. Yet manual processes, fragmented communications and time-consuming billing cycles slowed essential operations.
Recognizing the need for a smarter, more automated approach, Emily Corby, Vice President of Operations, set out to modernize workflows, improve alignment between teams and give the Chamber the freedom to focus on its mission.
Identifying Challenges and Untapped Opportunities
Before implementing MC Trade’s automation and communication tools to their fullest, the Kansas Chamber faced:
- Manual, repetitive processes: Billing, renewals and communications took up significant staff time and created opportunities for errors.
- Limited personalization: Without automated segmentation, it was difficult to tailor messages to specific member groups.
- Team misalignment: Without a shared view of prospects and member engagement, follow-up efforts sometimes lacked coordination.
- Small staff capacity: With fewer people handling many tasks, every hour saved meant more time for strategic initiatives.
Emily knew the Chamber needed an AMS solution that could automate routine work, unify communications and provide data visibility for multiple teams.
Modernizing with MC Trade 
After adopting MC Trade, the Kansas Chamber began leveraging a range of features to transform how they communicate, invoice and engage members.
How they did it:
- Membership level automations: Automatically adding level codes for new members to save hours of data entry.
- Welcome and retention workflows: Automating onboarding emails for new members and churn surveys for those at risk of leaving.
- Streamlined billing: Using the Communicator tool for first billing notices, attaching invoices as PDFs and personalizing follow-ups.
- Shared visibility: Teams can now view contact reports and opportunity pipelines, ensuring everyone is on the same page.
- Segmentation made simple: Using lists and codes to easily target communications by member type, interests or engagement level.
- Internal “copy me” feature: Ensuring all relevant staff are looped in on member interactions.
Real Impact, Real Results
By embracing MC Trade’s automation and communication tools, the Kansas Chamber has seen transformative results:
- Time savings: Hours reclaimed each week from manual billing and communication processes.
- Greater personalization: Members receive communications that are relevant and timely, improving engagement.
- Improved retention: Coordinated retention meetings and targeted messaging keep members invested year after year.
- Growth empowerment: With shared data and automated follow-ups, teams can focus on member growth instead of admin work.
Looking Ahead
The Kansas Chamber is far from finished. With a strong foundation in place, Emily and her team plan to expand automation to more member touchpoints, explore deeper analytics for strategic decision-making and continue refining team alignment to fuel membership growth.
By combining MC Trade’s robust automation features with a commitment to efficiency and personalization, the Kansas Chamber of Commerce is poised to serve its members and grow its impact for years to come.
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