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The Small-Staff Guide to Association Marketing

You know how powerful (and necessary) good marketing is for your association. But maybe you're struggling to figure out exactly what you need to be doing, and how to fit it into your already-lengthy to-do list. Let us help!

In this guide, we'll explore association marketing points like:

  • Your website
  • Email marketing
  • Social media marketing
  • Word-of-mouth marketing
  • And more!

How to spread the word about your association

Marketing is important for a lot of reasons, but two of the biggest: membership recruitment and retention. People can’t join your organization if they don’t know you exist. Similarly, people won’t stay with your organization if they don’t know what’s going on — and find value in those activities. That said, it’s crucial to come up with a marketing strategy and get the word out there — to your members and potential members. Now we understand, you’re an association professional, not necessarily a marketer, which is exactly why we’re here to help.