How to spread the word about your association

Marketing is important for a lot of reasons, but two of the biggest: membership recruitment and retention. People can’t join your organization if they don’t know you exist. Similarly, people won’t stay with your organization if they don’t know what’s going on — and find value in those activities. That said, it’s crucial to come up with a marketing strategy and get the word out there — to your members and potential members.

Now we understand, you’re an association professional, not necessarily a marketer, which is exactly why we’re here to help.

In this guide, we’ll explain how to market your association through:

  • Your organization’s website
  • Email marketing
  • Social media marketing
  • Word-of-mouth marketing
  • And more!