How to engage your members (and prospects) using social media

By now, you probably understand the importance of having social media accounts — to engage your members and prospects, to give your association or chamber credibility, to build brand equity, etc. But what social media platforms should you really be using? And not only that, but how do you actually get those platforms to work for your organization?

Well, there’s no hard-and-fast answer, but there are several best practices.

In this guide, we’ll explain:
  • How to choose a social media platform
  • Best practices for using social media
  • Social media post ideas to get your pages up and running
  • And more!