When a member logs into your website, what do they see? Do you know off the top of your head?

While this page may not seem like a big deal to you (it’s your benefits that matter, right?), it’s actually a HUGE deal for your members – because this is how they access all of those benefits. So if your member landing page isn’t inviting and intuitive, engagement is likely to go down.

That said, what elements does your member landing page need? In this guide, we’ve identified 10.

These 10 allow your members to:
  • Connect
  • Engage
  • Explore
  • Renew
  • And more!