When it comes to having a job board on your website, your job-seeking members will pretty quickly see the value of being able to access quality opportunities directly on your website.

But your employer members (or even employers who aren’t members) may need a little convincing. It’s an investment, after all, allocating some of that budget to a job board they haven’t had experience with yet.

So here are a couple of thoughts on how to get employers excited about your job board and an email template to get you started:

Focus messaging on your unique selling proposition

A unique selling proposition (USP) is an advertising term that is basically meant to identify what your product or service does well that your competitor’s product does not do at all.

Associations, your USP is very much the fact that it’s a much more targeted place to recruit professionals in your industry. That means employers won’t have to spend a bunch of time sifting through resumes to find qualified applicants – just knowing that the resume came from your job board says enough!

And chambers? Well, for one thing, posting on your job board shows a commitment to local economic development. And it’s expensive to relocate – but you know that the people applying for jobs through your board would be local! For employers who want to focus on recruiting members of the community, turning to you and your job board should be a no brainer. (This all especially rings true for small businesses.)

Play with your pricing

Start with some introductory pricing to get some buy-in. You might even consider some kind of first-time promotion, like a discount if they commit to posting a certain amount of opportunities within 6 months. Because, trust us, once you’ve gotten their foot in the door with a lower rate, they’ll love the results and be excited to continue using your job board for years to come! 

In fact, when adding a job board to your website, go into the process knowing that you’ll likely change the cost to post a job on your board (for members and non-members alike) over time. It’ll take you a little while to gauge what employers will be willing to pay.

Now that you have a good idea of what’ll pique employers’ interest, here’s an email template to try out:

ASSOCIATION email template

Dear [employer contact name],

My name is [your name], I’m the [your role] with [association name].

I’m writing today to let you know about an exciting way to recruit qualified candidates for open job opportunities at [employer organization] – through the job board on our website! (Note: consider linking the text after the hyphen to your job board.)

By posting open job opportunities on the [association name] website, you’ll directly reach the most qualified pool of talent in the [employer’s industry] industry. Our members are [insert description of your members – i.e., “the leading nurse practitioners in the state of Indiana”] who are committed to growing and learning in the profession. Applications that come through our job board will check all the boxes, so you won’t have to waste time sifting through resumes to find candidates who meet your requirements! 

As we get our job board up and running, we’re offering introductory pricing of just [insert introductory price] per post. Get your opportunities out there before your competitors do! Just reply to this email or give me a call at [your phone number] to get started.

Best,

[Your name]

CHAMBER email template

Dear [employer contact name],

My name is [your name], I’m the [your role] with [chamber name].

I’m writing today to let you know about an exciting way to recruit qualified candidates for open job opportunities at [employer organization] – through the job board on our website! (Note: consider linking the text after the hyphen to your job board.)

By posting open job opportunities on the [chamber name] website, you’ll be directly reaching the qualified pool of talent right here in our community. That means no awkward interviews over Skype and no investment to relocate a candidate!

Plus, our members are committed to the economic development of [state/metro/city/community name] – and posting your opportunities on our job board shows that you are, too. 

As we get our job board up and running, we’re offering introductory pricing of just [insert introductory price] per post. Get your opportunities out there before your competitors do! Just reply to this email or give me a call at [your phone number] to get started.

Best,

[Your name]

This article focuses on employers in particular, but if you have a job board on your association or chamber website, you might be wondering how to get value out of it for everyone — employers, job seekers, and your organization included! Download our guide for some strategies: