The acquisition of MemberClicks provides Personify and MemberClicks clients with an expanded solution to grow their organizations.
December 23, 2020 — Personify, Inc. (“Personify”), the market-leading provider of technology solutions for associations and nonprofit organizations, today announced the acquisition of MemberClicks, an award-winning member management platform for associations and local chambers. The acquisition provides clients of Personify and MemberClicks with an enhanced suite of digital tools available through a single, trusted partner.
To deliver compelling member experiences across channels, associations, chambers and member-based clubs must focus on digital technology solutions that underpin the member relationship. With a shared vision of building the best purpose-built platform for associations and nonprofits, Personify and MemberClicks will provide an unparalleled member management platform to the market.
“When I joined Personify, it quickly became apparent that associations and nonprofits, regardless of size, need a single platform of record to run their organizations. MemberClicks gives us a unique opportunity to provide great technology and domain-specific knowledge to mid-size associations and nonprofits,” said Scott Collison, President and CEO of Personify. “I have gotten to know the people at MemberClicks, and I’m thrilled that they share Personify’s commitment to help organizations do good for their communities. I’m very pleased to have these new colleagues join our company.”
MemberClicks is a member management platform that enables small and mid-sized organizations to create lasting relationships and grow revenue while delivering a compelling member experience. With over 3,000 clients, MemberClicks shares Personify’s commitment to their clients, which is illustrated by high retention rates and impressive satisfaction rankings.
“Personify is the long–standing leader in technology solutions for associations and nonprofits,” said Mark Sedgley, President and CEO, MemberClicks. “By coming together as one team, we see an extraordinary opportunity to further accelerate our momentum and deliver combined value to nonprofit organizations around the world.”
The acquisition of MemberClicks demonstrates Personify’s plan to continue investing in market-leading, innovative solutions to build a platform for associations and nonprofits of all sizes. With the acquisition now closed, MemberClicks CEO Mark Sedgley will run sales and marketing for the combined company, reporting to Scott Collison.
MemberClicks was previously backed by Five Elms Capital and Level Equity. JMP Securities LLC served as the exclusive financial advisor to MemberClicks. Personify is a portfolio company of Pamlico Capital.
A trusted solution that allows for infinite possibilities, Personify is the technology foundation that provides insights to maximize engagement and deliver value across every interaction with members, donors, volunteers, attendees, exhibitors and more. For over 20 years, Personify has been a trusted partner to over 20,000 associations, nonprofits, show organizers, YMCAs and JCCs—helping them improve insights, optimize operations, increase revenue and drive productivity. For more information, visit www.personifycorp.com.
MemberClicks provides a platform of integrated software solutions designed to simplify membership management and event management. Solutions include association management software, learning management software, event management software, and job board software. MemberClicks currently serves more than 3,000 clients throughout North America. The company has offices in Atlanta, Indianapolis, and Vancouver. For more information, visit memberclicks.com.
About Five Elms Capital
Five Elms Capital is a global investor in high growth B2B software businesses that users love. Five Elms provides capital and resources to help companies accelerate growth and further cement their role as industry leaders. For more information, visit www.fiveelms.com.
About Level Equity
Based in New York, NY and San Francisco, CA, Level Equity is a growth equity firm focused on providing capital to rapidly growing software and internet companies. The firm manages over $1.7 billion across a series of long term committed investment partnerships. For more information about Level Equity, visit www.levelequity.com.
About Pamlico Capital
Pamlico Capital is a private equity firm founded in 1988 that invests in growing middle market companies in North America. Pamlico Capital seeks control-oriented growth equity investments of up to $150 million alongside founders and proven leaders in its target industries: business & technology services, communications, and healthcare. Since inception, the firm, based in Charlotte, NC, has invested over $3 billion. For additional information, please visit www.pamlicocapital.com.