Thirteen years ago, Steve Silberman of Wired wrote:

The third generation of data and voice communications — the convergence of mobile phones and the Internet, high-speed wireless data access, intelligent networks, and pervasive computing — will shape how we work, shop, pay bills, flirt, keep appointments, conduct wars, keep up with our children, and write poetry in the next century.”

And guess what! He was right! All of that has happened. We have tablets, ereaders, smarter-than-smartphones, GPS devices and laptops thinner than we ever thought possible. We can keep track of our lives on our phones.

But, as The Atlantic asks, what’s next? We have the Internet, we have the mobile Internet, we have expansive social networks and the ability to share our lives with people halfway across the world if we so choose.

The Atlantic makes the case that the business model for technology hasn’t improved. New startups in recent years (Pinterest, Tumblr, Instagram) have built on upon others’ ideas but haven’t truly innovated.

This article is truly food for thought, and it made us wonder: What will associations look like in 10 years? How is their business model changing? What tough questions are they asking to ensure they don’t become outdated?

Asking the tough questions isn’t easy, clearly. But rather than becoming stuck in a stagnant cycle, ask the questions and do the work that will allow your organization to evolve. (We’re not even talking just technologically, although that’s great too!)

How can you become an association of the future?