If you're looking to get those recruitment rates up, this guide has your back In it, you'll learn: How to create member personas to improve your marketing efforts How to attract qualified traffic to your organization's website How to convert website visitors into members And more! Struggling to attract new members? We can help! Your members are the lifeblood of your organization. Not only are their dues a primary source of revenue for you, but they're the ones who bring the life, the drive, and the mission to your association. That said, it's no wonder membership recruitment is a top priority at your organization.