Mission: Possible Live Webinar

Meaningful Engagement: How to Provide Value with Changing Expectation

Thursday, May 5 at 1:00 pm CT/2:00 pm ET.

Worth 1 CAE Credit

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How has the pandemic changed expectations for value?

Even before the pandemic, engaging a higher percentage of members was a challenge due to diverse interests and needs, busy schedules, and meeting ROI expectations. The pandemic disrupted business, impacted the livelihood for people, and changed expectations to engage. After conducting numerous surveys, insights on why members engage, how they define “meaningful engagement”, and what would increase their engagement have been identified.

As you prepare to re-engage your members and attract new ones, stop and consider what you will bring back, do differently, or create to provide value.

In this session, you’ll explore: 

  • The different motivations for members to join, engage, and renew.
  • Insights from member surveys on why they engage, “meaningful engagement”, and what would increase engagement.
  • How to provide value and meet changing expectations.

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Cathi Hight
President, Hight Performance Group, Inc.

Connect with Cathi on LinkedIn.

Cathi Hight, is President of the Hight Performance Group, an organizational development firm that helps develop healthy organizations to manage constant change, enhance customer loyalty and “work smarter, not harder.” She has over 20 years of experience in working with education, finance, healthcare, manufacturing, nonprofit, and technology sectors.

Cathi is the author of The Member Retention Kit and A New Approach to Tiered Membership, and the Work Smarter, Not Harder program. Hight Performance Group offers resources to help organizations attract, engage, and retain members. Cathi helps organizations stay relevant, deliver benefits that members appreciate, and effectively communicate the value of membership with proven strategies that will save you time and increase your bottom line.

Wendy W. Kavanagh, CAE
President, Georgia Society Association Executives

Connect with Wendy on LinkedIn.

Wendy W. Kavanagh is the President of the Georgia Society of Association Executives, a position she has held since 2005. Ms. Kavanagh reports to the Board of Directors and is responsible for its overall operation. As president, she serves the membership and community by furthering the mission of the organization to advance the profession of association management and to enhance the professionalism of association executives. During her tenure, GSAE launched the highly-regarded Leadership Academy, celebrated its 90th and 100th anniversaries, implemented a significant branding and membership marketing campaign, and created a Supplier Council for the corporate member constituency.

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Mission: Possible Webinar Registration