Did you know that according to some research, while 80% of people will read a headline, but just 20% of people will continue on to read the content it’s promoting?

…Pretty crazy stat, huh?

The below infographic by Blue Glass shares methods for how to not only build, but also keep, an engaged audience on social media. No matter which channels you are using, there are constant optimizations you can do to keep your audience coming back for more.

One simple tactic? Ask your audience to subscribe. People who use RSS readers typically digest a lot of content, so asking to be included in their reader is an easy way to make sure you stay top-of-mind.

TALK TO US: How do you keep your audience engaged?