We’ll report back with some photos from what is sure to be an awesome event!
Today, though, we’d like to share some ways you can show off your social media know-how on behalf of your small staff association. You don’t have to be everywhere, all the time, but little things – like responding to all your @mentions on Twitter and fan wall posts on Facebook.
1. Be a person. Speak in the first-person and use “we.” You’re representing your association!
2. Don’t ignore messages. If people are taking the time to tweet at you or send you a message on Facebook, respond.
3. Post as frequently as possible – but not too much. You should at least share some sort of content once a day so your channels don’t appear abandoned. Plus, it’s good for SEO (search engine marketing).
4. Create conversations. When responding to users on social channels, further engage them with a question about their role in the association or their opinion on something your association offers or has done.
TALK TO US: How do you use your association’s social channels to engage your audience in a positive way?