No matter what type of industry you’re in, your website is likely your most important tool for online member engagement. But are you getting the most out of it? In order to effectively drive traffic and engage your members and potential members, make sure your membership website has these three elements:

1. An interactive design

Your website should be easily searchable with clean lines of information. And with more and more people accessing the Internet via tablets and mobile devices, it’s imperative to utilize responsive templates that are favorable to both desktop and mobile users. (And yes, we said imperative.)

Still not convinced your association needs a mobile-friendly web design? Here are five reasons to reconsider.

2. Fresh content

The primary goal for any membership website is to get members to the site and keep them coming back for more. This means offering fresh, up-to-date content that your members will find valuable. Not sure where to begin? Try incorporating a blog on your site or adding an image gallery to keep pages active.

Not sure what to blog about? Why not…

  • Write about an upcoming conference or event
  • Feature a new member or outstanding volunteer
  • Review a book related to your organization’s industry
  • Make a list of relevant industry leaders to follow on Twitter

The possibilities here are endless!

3. Built-in forms

Using forms throughout your website is a great way to collect important information about your members. For example, if you have valuable content on your site, such as fact sheets or white papers, you can require visitors to answer a few pre-determined questions (such as name, job title, email address, etc.) in order to receive those materials. If you don’t have much content to offer, consider posting a survey on your site to collect similar information. The more information you have, the more you can tailor your website to your members’ wants and needs. And what’s more engaging than that?!

Want more tips for taking your membership website up a notch? Check out our free Guide to Membership Websites below!