Reporting is one of the most valuable tools you have in your toolbox. With reports, you can gain the insights needed to better your organization — and who doesn’t want that?!
But are you fully leveraging the power of reporting? When it comes to membership growth, identifying trends early (and acting on those trends) can make all the difference. Here are two types of membership reports to be regularly monitoring, and a few ways to look at trends for each:
1. Reports by Join Date
You likely pay attention to how many new members you’re getting, particularly year over year. But do you ever pull reports based on join dates? In other words, are there any trends there? Is there a correlation between when you’re running events and when members are joining? Is there a particular season that yields the most joins? If so, why do you think that is? Are you doing anything different that season, such as advertising somewhere or sending out some type of marketing communication?
These are all things you want to evaluate, so you can capitalize on what’s working!
2. Renewal Reports
Renewal trends should be centered around dates as well, but consider digging deeper into these reports and looking at them by membership type, role, location, etc. as well. You might discover a trend within a smaller group that’ll allow you to grow that segment of your membership.
Consider monitoring reports related to member lapses and drops, too. Lapsed members can easily be re-engaged if you’re quick! And how exactly does analyzing member drop trends help with membership growth? Well, if members start dropping consistently for the same reason, it’s worth looking into making a change.
In order to actively grow your membership, you must track, analyze, and act on the data you collect. Making decisions based on data WILL yield better results, and drive more member engagement. For some ideas on how to engage your members, based on your organization’s data, download our guide below!