Every organization has a unique structure in terms of staff, board of directors, committees, task forces, etc. And what works well for one association or chamber may not work well for another.
That said, however your organization is structured, there are three committees, in particular, that could serve your association or chamber well in 2020:
1. A New Member Welcome Committee
We talk about new member onboarding a LOT, but that’s because it has such a massive impact on engagement and retention at your organization. The better you onboard your new members, the more engaged they’re likely to be; and the more engaged your members are, the more likely they are to renew.
Now, many organizations already KNOW the importance of new member onboarding, but many also lack the resources to do it effectively. (It takes time — we get that!) To ease some of that pressure, consider creating a new member welcome committee, designed exclusively to help onboard your organization’s newest members. The committee could be responsible for organizing and hosting orientation webinars, connecting with new members on LinkedIn, reaching out and personally inviting new members to events, etc.
Having a committee handle these tasks, as opposed to just one or two people on staff, not only invites diversity and new ideas, but ensures those tasks actually get executed.
2. A Young Professionals Committee
Young professionals are not only the future of your association or chamber, but they’re also the future of your industry, meaning getting them involved in your organization is of utmost importance. This is an area, however, where many associations and chambers struggle. How do you recruit, engage, and retain young professional members? We can certainly offer some tips (check out our free guide, Recruiting Young Professionals for the Long-Haul), but one of the best approaches you can take is to create a young professionals committee…composed of young professionals!
See, young professionals know what they and other young professionals want and need. They know what types of events would be appealing, what benefits matter most, how they prefer to be communicated with, etc. Leverage the young professional members you have as a resource to help grow your organization!
3. A Diversity & Inclusion Committee
Diversity and inclusion has been a topic of discussion for quite some time, but especially lately — and rightfully so! Many companies and organizations know they need to have a more thoughtful and strategic approach to D&I initiatives, but many don’t know how to get started and also lack the time this important topic deserves.
One approach you could take here to ensure this stays top-of-mind is to form a D&I committee, dedicated to evaluating where your organization currently stands with this and where improvements can be made. (This is something nearly all companies and organizations can improve upon.) And since so many people are passionate about this topic, it shouldn’t be too difficult to find interested and dedicated volunteers.
…Which brings us to our last point: finding volunteers. In order for any of these committees to work, you have to have passionate volunteers ready to step in and step up. But finding volunteers…not always so easy. For tips on not only recruiting volunteers, but keeping them active and on board for a fairly decent amount of time, check out our free guide below!